I interviewed a few people who might be interested in getting food during busy times. This made me understand how people are getting lunch and what they wanted for better consuming experiences during that time.
Male, Age: mid 20’s
He is a construction worker who builds stages for events in San Francisco. Most of the time, he is working outside at various locations. He uses his mobile phone all the time and is not able to access a laptop much. He needs casual, cheap, and quick meals during work.
Female, Age: mid 20’s
She has just started to work full-time as HR staff for a start-up company in a suburban area near Silicon Valley. She often uses mobile devices and apps to search for local new trends. She hosts company meetings and events and is always looking for good food catering options.
Male, Age: early 30’s
He works at a hospital and use laptop computers a lot. During busy times, he needs to get lunch quickly and easily. Sometime he wants to try new or unusual foods besides the hospital cafeteria or the usual restaurants nearby.
Female, Age: late 40’s
A busy mom. Most of the time, she drives her kids to school and to many activities. She drives around town a lot and is familiar with many locations. She likes to grab food between destinations to save time, but she also likes to have the option of choosing healthy foods for herself and her family.